Since branching out on my own in 2015, I’ve had opportunities to work with clients across industries – hospitality, fashion, education, publishing, healthcare. I work closely with entrepreneurs to build brand communications strategies, and plans to execute them.

These are select interesting projects I’ve worked on.

Client: GRT Hotels & Resorts
Brands: Grand, Zibe, GreatTrails, Regency. 
Projects: Devised a content plan for, wrote and managed the corporate blog. Wrote website content, property descriptions, press releases, concept notes, newsletters, case studies & corporate presentations, attended and covered events, close coordination with the company’s other vendors and leadership teams at 14+ properties.


Client: Radisson Blu
Brands: Radisson Blu Resort Temple Bay, Radisson Blu Hotel, Chennai. 
Projects: Wrote press releases, interviewed and profiled chefs, coverage of food festivals on corporate blog, wrote content for new restaurant launches.


Client: Hilton Hotels & Resorts
Hilton Shillim Estate Retreat & Resort. 
 Wrote script and story for the resort’s corporate video showcasing property highlights across amenities, food & beverage, conferences and events.



Client: Arture
Sustainable vegan bags, wallets and accessories. 
Communications and marketing consulting. Worked closely with the founders to build campaigns, crack brand positioning, plan and schedule content across channels – website, blog, newsletters, retail, events. Representation at London Fashion Week.



Client: Storytrails
Walking tours, audio tours. 
Communications and marketing – worked closely with the founder, storytellers and designers to build content strategy, plan, write & manage brand blog, social media accounts, and Tripadvisor responses. Voice-over for audio tours.



Client: Brass Tacks
Contemporary clothes for women made with handwoven and natural textiles.
Worked closely with the founder to plan and execute PR, product and leadership positioning for press, content strategy targeted at the brand’s muse, writing and managing of brand blog.



Client: Heymath
Maths and science lessons (audio, video) for India, Singapore, South Africa.
Voice-over for over 1,000 lessons.



Client: TechMed Healthcare
Hospital laboratory services (India, Sri Lanka, Nigeria)
Worked closely with founder and core leadership to crack brand positioning, understand target audiences and markets, and build a complete communications strategy.



Client: Chennai Expat Guide
Guide book to living in Chennai
Worked with the author to edit, ideate and communicate the guide. Managed promotions, PR, vendors and retailing.


Client: Inkmonk
Online marketplace for printing
Wrote blog posts to promote the brand’s offerings.



Client: South India Chef’s Association
Anchored several conferences, events and contests hosted by the South India Chef’s Association.


Client: Gourmet Sage
Restaurant consulting, project validation, kitchen operations, concept and menu planning.
Project: Worked closely with the founder to figure out brand voice, writing of website content.


Institution: Stella Maris College
Served on the board of studies for two years, worked to restructure the Master’s in Public Relations programme, taught several workshops and delivered guest lectures in communications.