Inside The Entrepreneur’s Head

Whenever I hit a wall and don’t want to face Monday, I either sulk the whole week, or look to the internet for some encouragement. As the startup culture only gets bigger, we’ve all read an exhausting number of stories about IITians and IIM(ians?) being excited by something, roping in investors and promising to change the world.

Sure, it’s all very pretty – but I think it would be more inspiring to know what business owners dread and how they overcome inevitable, industry-specific hurdles. What keeps them up at night? What are they most afraid of? I caught up with 6 incredible entrepreneurs – a game designer, a baker, a wedding planner, a photographer, a singer, and a fashion designer for some insight.

They told me about their business mistakes and fears. In what I consider very encouraging, I didn’t have to look beyond my Facebook to find these super inspiring ladies. Continue reading Inside The Entrepreneur’s Head

What a hotel’s Marketing Manager actually does

It is no secret that the hotel industry is one of the most demanding, exhausting, merciless industries ever. The role of the ‘Marcom Managers’ is unique to this field. Very often, they are a one-person team, battling for breathing space among pressing F&B Managers, Banquet Managers, Chefs, Revenue Managers, Sales Managers and General Managers.

They are expected to have magical promotional and PR powers, drive bookings through social media, possess a certain coquettish air, and be able to juggle vendors, printers, designers, agencies, journalists, budgets, returns, and multiple reporting bosses, while keeping their sanity. Continue reading What a hotel’s Marketing Manager actually does

Copy-Paste Customer Support Must End

People who work in customer support live in purgatory. Their days are shaped by clients that are neighbours of the devil himself. Whiners, liars, freebie hunters, clueless dodos and screamers. It’s as if they are being punished for past sins by being paid for getting yelled at. It’s a tough life.

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My work roles in the past encompassed responding to online rants and the occasional shouty phone call. I once spoke to a guy who claimed to be a journalist (he wasn’t) and yelled into my now partially deaf ear for half an hour, because my colleagues stopped him from entering the nightclub without checking his ID and somehow hurt his fragile ego. I had to convince him they did it only because his handsome wee-boy looks threw them, and they just weren’t sure he was old enough.

Continue reading Copy-Paste Customer Support Must End

Why Can’t I Eat Your Cereal, Kellogg’s?

Since being married I have learned rather well, the true value of a hot breakfast, missing mum’s parathas, pohas, idlis and Bournvita at just the right temperature. What I would give to wake up to a delicious breakfast every morning. Scrambled eggs and toast will do too! And so predictably, I have acquired a taste of appreciation for cereal. Continue reading Why Can’t I Eat Your Cereal, Kellogg’s?

Please to buy my amazing product, please?

Here’s a collection of the funniest sales pitches I have heard in the last 7 months. I swear I didn’t make any of this up!

#1
Sales guy: Hello, I am Jack from XYZ Consultation Corporation Limited.
Me:Hi, nice to meet you. So what can we do for you Jack? Continue reading Please to buy my amazing product, please?

Whats’ with all these apostrophe’s man?! This suck’s.

English is a strange, strange language. And when you are Indian and speak three other languages, it’s even worse. Many people I know get their apostrophes wrong. So once and for all, this is how you use them! Continue reading Whats’ with all these apostrophe’s man?! This suck’s.