Client: Radisson Blu Hotel, Radisson Blu Resort. These two Radisson properties are among the most sough-after properties in their locations. While the Radisson Blu Hotel GRT Chennai is located at a short distance from the airport and caters to corporate travellers, the Radisson Blu Resort Temple Bay is a stunning beach-side sprawling resort located next to the UNESCO World Heritage stone temples in Mamallapuram. The latter has been the recipient of several World Luxury Awards for their luxury spa on property.
Brief: The properties wanted their events, global brand initiatives, F&B promotions, and people to be featured on the corporate blog. The target audience was a mix of corporate (for the hotel) and leisure (for the resort) travellers.
Projects: I worked closely with the General Managers and Executive Chefs to write content for destination marketing, email marketing, and promotion of their event spaces for conferences and weddings. This included blog posts, emails, press releases and marketing collateral. Years: 2015 – 2017
Sample: Blog post – text and photographs
Sample: Press release